One of the many changes Google has made to its algorithm in the last few years is putting more emphasis on local search. Now, if you want to increase your chances of getting your site positioned at the top of search results relevant to your brand, you need to optimize your site for local search. There are a number of ways to do this, and working with an SEO company can help you maximize the opportunities and to create a rock-solid SEO strategy. Sales Success Consulting is ready to help you create a plan for local SEO Boston Massachusetts.
An effective Local SEO plan is about much more than just using location-specific keywords in your copy or on your site (though that is also important). You also need to add elements to your site such as local contact information, Google Maps data, and more. Your local SEO strategy may also include running locally targeted PPC ads. The professionals at Sales Success Consulting can evaluate your site and your business and provide a custom strategy to meet your needs and reach the customers you want. We don’t use a marketing by numbers approach. Your business is unique, and it needs a unique marketing strategy. What works for another company may not work for yours. By incorporating local SEO into your site, you will get your site seen by more customers. Even when users search for generic keywords, Google still returns results that are specific to their location, based on their IP data. Therefore, even if someone searches for “plumbers,” Google will still return results for plumbers in that person’s city or state. Local search results will also be prioritized over other results. Even searches that don’t have anything to do with location, such as “online marketing,” will still return results from local companies to start.
Sales Success Consulting has a reputation for getting results for our clients. You don’t have to be located in Boston in order to work with us. We are able to create an effective local SEO campaign for you no matter where in the world you live. We can help you to makeover your current site to optimize it for local search, or we can build you a whole new site if you are just getting started or you are ready for a new look.
Contact Sales Success Consulting today to find out how we can revitalize your SEO strategy and start getting you the results you need.