The way people are accessing websites is ever changing. In the past, web designers and developers could create a fixed=width site that would appear similar for people with different monitor resolutions. Nowadays, it is essential for businesses to think about their customers accessing content on mobile phones, tablets, and a variety of personal computers. There are several reasons why creating a mobile friendly business website is extremely important.
People want mobile sites. 72% of consumers say that they want a mobile friendly website, and many of them are looking to engage your products and even purchase your products on a mobile device. Furthermore, many consumers admit that if they can’t find what they are looking for, they will leave the site and find what they need on another website. Losing customer engagement and interaction is highly detrimental to your bottom line. Therefore, creating a mobile site can be really important for engaging customers and giving them exactly what they are looking for.
Secondly, people use mobile sites. 28% of Internet users access content via their mobile phones. This is way too large of a population to simply ignore. If you haven’t created a mobile friendly site, you are ignoring more than a quarter of your potential customer base.
There are a few ways you can ensure your website is designed and developed well for mobile devices. The first, and most important tip, is to give the customers exactly what they need. Don’t create a watered down version of a site for your mobile customers because if they can’t find what they are looking for in the mobile version, they will opt for the full desktop version instead. In the worst case scenario, they’ll leave your site for a more functional site. Therefore, when creating a mobile site, be sure to include all major functionality that a desktop site provides. You should also consider opting out of creating a brand new mobile site and designing your site using responsive design. Responsive design allows you to scale your site to a wide variety of formats, as opposed to simply a desktop site and a mobile site. That way, your site will provide all of the same functionality of the desktop site regardless of if you are on a mobile phone, tablet, or desktop computer. Responsive design takes a bit more work in terms of design, but the proof is in the numbers. Users want sites catered to their devices and it is in your company’s best interest to bear this in mind.
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Call Sales Success Consulting at 617-701-7042 for Responsive Web Designs and get assistance to make wordpress website mobile friendly.