SEO CheatSheet

1. Keyword Fundamentals: In order to get best SEO results you need strong keywords and that you can do with the help of proper research. There are many keyword research tools available like Google Ad Words. You can take advantage of these tools and if you are looking for some advanced keyword research you can also opt for paid programs which offer you more advanced and detailed keyword research.

Usage of keywords in bulk is a past now. Now you should focus on quality keywords instead of density. Use only targeted keywords and use them wherever you can, but remember that it should not be in excess.

2. Discover Long Tail Keywords: Secret behind the high search engine ranking of some marketers is the long tail keywords. In long tail keywords at least three words are used and it helps you in getting found easily. You have to face very less competition when you use these long tail key words related to your niche. It gets you traffic that is targeted more efficiently with the assurance of better results.

If you go for a search you will find that most of the experts agree with the fact that long tail keywords help you find buyers. Usage of long tail keywords in URL also gives better SEO results.

3. Build Great URLS: Creating a great URL needs a complete process completion with number of steps involved in this. Your strong website URL creation starts from picking a domain name. It should be short and easy to remember and must include your target keywords or phrases. Though you can use more hyphens but you should try to use only two because more hyphens can put your URL in spam-like category.

You should use relevant keywords for your individual page names so that people can recognize the page with its name. It should look like this www.your-main-keyword.com/targeted-page-keyword.html.

If you already have a site and it’s not possible to change the URL to fit the keywords, you should not hesitate in buying additional domain. You can get traffic to your main site with the help of these small sites.

4. Use Internal Links Smartly: Many website fail at using their internal links for their advantage because they don’t understand its value. If you use your site’s internal links in a smart way you can easily get higher and more targeted traffic with improved ranking in search engine. Don’t forget to enter your every page’s targeted keyword in internal links and also make sure that you refer your other pages while using link in your site’s content.

5. Optimize the Images: Always use ALT tag for the images you are using with a description about the image, targeted keywords and phrases. This gives you double advantage. First it doesn’t make your visitors run because even if they are not able to see the image they get something at its place and second it helps you in getting found in searches based on images. While naming the images, use keywords only in the filenames like webdesignboston1.jpg.

Remember one thing use it only when it is really required and helpful, because if you overdo it, it will not serve the purpose.

6. Invest in PPC: If you don’t have enough patience to wait for the results for months, you can invest in pay-per-click advertising because it gives you instantaneous results. You just need to begin an ad campaign for your site supported by all the keyword research you did earlier. In order to control you cost on PPC campaigns it’s better to have clear targets and plans. You can do small experiments with various ads, strategies and keywords to see the result and once you start getting results you can go for larger campaigns.

7. Use Latent Semantic Indexing (LSI): LSI is a process in which keywords and phrases related to your main phrases are included so that you can improve your site’s value in search engines. This is a good way of keeping you site clean and not a spam because you won’t be using the same keywords time and again.
On your site you should also have more and more content on general topics to attract visitors who have interest in this.

8. Title Tag Optimization: If you think that whatever you put in your title tag will help you out with good ranking, then you are wrong. Your page title not only gives you an opportunity to enhance your rankings but also attract people to your site.

In starting you should keep your title short which has not more than 65 to 75 characters. Also make sure that you use unique title for every page instead of just listing the site name on every page. Be creative and descriptive while choosing your title tag. You can also include your keywords in the title. In order to drive traffic to your site, try to include product details like its name or model in each page’s title.

9. Link Building- Steps to Be Taken: In order to get good links you need to follow some steps. You should submit high quality content on high quality and reputed directories. You can also link out to other sites of your niche to boost your reputation. Provide catchy and engaging content so that it works as link bait for the site. Smart usage of social networks like Facebook, Twitter, and Google+ etc. can also be beneficial in link building process.

10. Link Building- Things Not To Be Done: Many people use wrong strategies when it is related to link building like buying links or getting into some contract of link farming. Avoid low quality directories and spam directories. You should also be aware of the fact that link building through link exchange, blog commenting and forum posting have been devalued. Now they don’t have that importance which they used to have earlier. Building of numerous links in some days also makes you doubtful and unnatural.

If you want to get quality links it’s better to build them over time from high ranking sites. You can work with the sites of your niche which you think are high quality sites.

11. META Tag Notes: Now the META Keywords tag is not used by Google for ranking, though other search engines still use them. Include your targeted keywords in your META Title and META description tags and keep them 70 and 160 characters long only.

With a useful META Tag and description you can give viewers a reason to read what you have written.

12. Don’t Leave HTML: JavaScript and other programming languages are of no use when it comes to search engines and their rankings. Here only HTML can help you. So you should have an easily accessible HTML web design. Avoid using unsearchable codes or excess forms.

13. Don’t Overlook Canonicalization: If you want to get increased search engine results with an improvement in your ability to track the traffic of your website make sure that your pages are counted only once. Appearance of your home page again and again with different names might confuse the search engines and affect your tracking status. To fix the issues you can use 301 redirects and can move your pages to home page.

14. Regular Update: Nobody has interest in a stale site which hasn’t been updated for a long time. If you want to get good search engine ranking keep updating your site time to time. You can update it with unique content. Try to offer something of value to customer in addition to your product and service information.

15. Relook at your Footer Links: Avoid using keywords that look as if they have been put just to get high search engine ranking. If you have just listed your keywords one after the other, rewrite them so that they look more readable and usable at the bottom section of the page and add value to the bottom section of your site’s page.

1.       Use inconvenient navigation

Navigation is considered to be one of the most critical parts of the site and if you don’t make any efforts to make it convenient and more spontaneous for the readers you will lose most of readers and turn them towards other sites. No reader will try to think from your angle to understand your site’s navigation and in such situation they would like to leave and visit other suitable site.

2.       Don’t look at your site for months

No one cares about a site that is full of old and outdated information with many errors. So if you don’t want that your visitors leave your site just because of outdated information, update your site frequently. If you are not able to do it daily at least make it a habit to update your site weekly. You will get good readers if you only spin what is displayed every day.

3.       Fill it with ads instead of content

Your readers visit your site to get the information they are looking for not to see the ads on your page. If your page is full of ads, they will immediately leave the page. So, ads do serve the purpose but only if used in a limited way. What will ads do if no one is there to visit your page?

4.       Use most updated technology

A very good idea to drive away your readers from your site is to use too cutting edge technology. Use of innovative technology is good but what if it becomes a problem for the readers. Extremely intensive pages for customer’s system discourage them from visiting your site again.

5.       Ask for too much information

Developers use many tactics to gain information about their readers. People generally don’t find it suitable to give information to get the access to a particular site, instead they prefer other site and avoid visiting your site again.

6.       Smash customer’s browsers

A striking crash of customer’s browser something that makes your customer avoid your site completely. This generally happens because of poorly written JavaScript.

7.       Overlook your readers

Best way to stop your visitors from visiting your site is to ignore their comments completely. Avoid their statements showing their interest in particular topic. Your readers will not come back to your site if they don’t get what they are looking for.

8.       Use music for business sites

Use of sounds on your site to attract business people is a complete disaster. Many people surf web in their offices and sudden music immediately tell them that this site is not going to work for them.

9.       Make it full of images

Use of images affects the loading speed of your pages. More the images higher will be the loading time. You can use lots of images on your site to give your visitors an option to search for a faster site and leave your site forever.

10.   Insert lots of tables

Alike, images use of more tables also slows down the loading speed of your page. People will not be able to view your page properly until all the tables are loaded completely. The time taken by your page will give visitors extra time to look for a better site that loads faster than your site.

These are only some tips to turn back your readers from your site. If you have some more tips you can use them and even share it with us as well to make people aware of these tips.

Every website’s main goal is to top the SEO, because it generates lots of traffic for you. Now social media is also there to help you in achieving your goal easily. There are different ways you can use to boost your brand in online world. Here are some of those techniques that can help you derive SEO value from social networking sites.

Link Different Profiles

Link wheel is a strong link building strategy of SEO. It is aimed at strengthening the link power of the site. In this technique social media works as a wheel of bicycle in which website is the focal point and social profiles are the spokes. Website links all the social media profiles together.

Chances of your visitors’ conversion increase with the extra time they are engaged with time. You can enlarge the journey of your visitors by interlinking different social media profiles with each other and then pointing all of these to your website. With this visitors interaction time increases and it encourages them to take interest in your brand.

You can increase this interaction time by either driving them from one site to another through links or directly invite them on your different social profiles. For example: if someone connects with you on LinkedIn, don’t hesitate to send them messages on other social profiles like twitter or facebook and invite them o follow you or like your page. These loops will increase your chances of getting heard by your target audience and you never know which profile helps you get the expected conversion.

While linking all your social profiles don’t forget that your main purpose is to generate traffic on you website not on your social profiles. So direct the links towards your website and concentrate on conversion of visitors instead of increasing the number of likes, friend list and followers list of social profiles.

Endorse Your Content

Do you know content has the sovereignty in internet marketing? Foundation of search engines is content only and endorsement of your content is the backbone of your SEO strategies. Writing impressive content is just beginning and it’s of no use until it reaches the target audience. All the qualities of your content like its uniqueness, information provided etc. goes in vain if no one sees it. Here comes the role of social media profiles. Social media prospers because of fresh content only and this is a good platform for you to promote your content. Social media promotion works as a point of interaction for your social connections and brings them to your social profiles. It leaves a long lasting impact on the minds of the readers and gives you top ranking in their online social lives.

Not only visitors but search engines also use you social signals to find out the significance of your contact. With the increased number of shares across different social networking sites your content becomes more important and gets better rank. Promotion of your content on social sites also helps you get more inbound links for your site.

Promote and Customize Your Social Media Profile

Today most successful internet marketers are leaving no stone unturned to promote their social media profiles. Do you know why, because they have understood the importance of promoting social media profiles? They know that promotion of social profiles add more significance to website and blog’s SEO.

Your online business can get additional SEO advantages by just optimizing your social profiles. You can use some keywords to promote your social site and to target right audience for branding of your business. Don’t forget to customize your social profiles like your site because these can also rank in search engines as your website.

By following these simple steps you can hugely change rankings of your website search engine. So don’t leg behind in the race and start using your social profiles to boost the value of your SEO with increased conversion rate of your site.

How would you feel if the site you are using for fun generate business for you and get you lots of visitors and that also by using only 140 words? You can do it, if you use twitter. You just need to use it in a bit intelligent way and you will get the targeted visitors. You can use twitter to promote your website, your product, your blogs and anything else you wish. With a little bit planning, quality content and informing your followers you can get more and more customers.

You can easily let people know what you are doing by updating your status.

Now you must be thinking how to do this? Just follow the following promotional tips and make your dream come true.

Get followers

First step to start promotional work on twitter is to find people you are interested in and following them. Out of these many will start following you. You can also follow the people back who are following you.

Now the big question, how to get followers? You can get followers by sending interesting tweets, updating them about new articles and blogs.

Keep personal and professional tweets separate

Don’t use your personal tweeter account for the promotion of your business and professional twitter account to send personal messages. Its better you create two different accounts to keep confusion away. Personal tweets can have bad impact on your follower connected with you for some business.

Don’t make it a sales platform

Remember you are using twitter to inform people about you, not forcing them to buy your products. Don’t make it a sales platform by sending sales pitch again and again, because it will not get you followers but force them to run away.

Use it as a point where you can converse with your followers.

Pay attention to what people say

For the new users it’s very important that they notice what people twit, understand the rules and find out how and why they twit. After that you can figure out and plan your steps.

This will help you out find the people whom you want to follow and whom you can make follow you.

Make it a two way conversation

You should not just update your tweets but should re-tweet on others as well so that people can come to know that you are interested in their tweets. If someone re-tweets on your tweets give reply of that.

Meet the expectations of followers

By saying meeting with the expectations mean give the followers and visitors what they want. For example you are reading this to know about the use of twitter for promotion and here if I start talking about its personal use, you will not visit it again. Same thing is with twitter. Feed the visitors by giving them useful information and quality content.

Don’t use it as a tool to feed only

If you are using RSS feed to give your followers updates and daily feed, don’t assume that your work is done. Twitter is a social networking site and it’s important that you make your presence noticed by visiting it, responding to tweets and reading others’ tweets.

Feedback

You should not forget to ask your friends and followers about the feedback on your content, blogs and articles. This will help you bring the changes to make your account more result driven.

Use advertisements but skillfully

You can use ads on twitter but you need to do it cleverly. Your followers should not feel that they are being forced to buy your products. Their come to your site with their own wish and if they are forced they will soon un-follow you. So use advertisement in wise way instead of pressurizing someone.

It’s not important that you always talk about your posts and articles. You can provide links of other blogs and articles also which may be of followers use. This will bring them back to your site again and again in search of good posts.

How to use Google Plus

Google introduced Google+ in November and in only few months of launching it has got more than 60 million users. All this is because of its added features which some other social networking sites are lacking. On Google+ one can share stories, get involved in circles, post photos and participate in video conferencing. Best feature Google+ has is hangout feature. It enables companies to engage with fans, audience, prospects and other customers through video conferencing.

Recently Google introduced Google Plus For Business. It allows a business owner to create a Google Plus Page for his business. Google Plus For Business has some tools that can help business grow with increased audience and site’s identity. It is high time for every business owner to grow his business with the help of Google Plus business pages. With Google+ Pages you can directly converse with the people interested in your business.

You can promote your business and can easily share news and updates with people who are interested in your business. As it is a new thing for many internet users, business owners need to know how they can use Google Plus to get create more awareness about their business while using Google Plus for Business. Below are some strategies which will definitely help new users to bring changes in their business with the help of Google plus.

First thing you need to do is to create a Google account. A suggestion is that don’t use your personnel Google account for your business. Create a different Google account specifically for you business page, where you can add your colleagues, customers, prospects and other audience. Once you have created Gmail account, you can have Google Plus profile. In that profile you need to put some information like your name, logo, your website URL etc. You should use your company’s name.

Once you have created Google Plus profile you are ready to create your Google Plus Business page that will be completely dedicated to your business. You can make it more customized by using a tagline which explains about your business.

Google Plus business page will help you increase the traffic and following of your site. Once you create your business page, you can post any news, updates, articles, content, photos and videos. You can also share links to valuable articles. Always post valuable content on your page so that people like it and start following. Once more people start liking your brand they will recommend it to their friends also and your circle will grow.

When you use Google Plus Business Page never forget to add +1 button on your site. Every single +1 vote can bring huge change to the quality of your site, so don’t ignore it.

One more thing you should use is Google+ direct. Google+ direct removes the problem of finding a company or brand name from search engine, because if you just add + before the company’s name in search bar you can directly go to the company’s Google+ page. But to enable this feature for your page first of all you will have to install Google+ direct connect code on your website.

To increase traffic of your site, make it visible for everyone, so that anyone who finds your content or site suitable to him can visit your page and can recommend it to others as well.

One feature which Google+ provides you is creating different circles. You can make different circles and can cater to their needs specifically.

Google+ has hangout feature and you should use it to increase your reach. You can organize video conferencing of your clients with any of your sales guy to make it more customize.

Google+ is in early stage only and has lots of hype in the online market. Now it’s completely up to you how you change your business by using this new innovation of Google.

Search Engine Optimization

For online success, SEO has become an unavoidable factor for each individual or company who has existence in online business or a website. Why is it gaining so much of exposure? It is because of the SEO advantages to the people who are engaged in online business.

Some of its valuable benefits are listed below:

Targeted traffic

SEO helps you focus on the targeted traffic, with the use of proper keyword. Once you come in top visited sites you can keep this position stable for long time.

High ROI

Increased ROI is also a very good benefit one gets from SEO. Use of SEO is much better than paid advertisements, because here you get free traffic for you site. Once you get good traffic your ROI can go very high.

Good reach

Most of the people are using SEO services because of its reach. It removes all the boundaries of offline business. You can run your business globally just by using SEO. People from all around the world can come to know about your products and services and can contact you for business. A person from your own area to a person sitting thousand miles away can come to know about you with SEO.

More visibility

Once your site comes in top ranked sites, it will have more visibility and more and more people will be able to view your site. With the increased visibility your business will also grow.

Cost effective

SEO is the most cost effective promotional service. If we talk of advertisements on television, one needs to invest huge capital, but in case of SEO you can spread your message with very minimal amount.

Personalized services

One more benefit of SEO is uninterrupted services. It is like a Boston SEO company which is working for you 24 hours a day, 7 days a week and 365 days of a year.

Increased sales

With the increased traffic your sales also go up. It gives you an opportunity to convert your targeted audience into your customers.

Better usability

If a site is designed properly it can attract more people browsing internet. Out of these many can be your potential customers.

Brand Awareness

Use of SEO can be a good source of spreading Brand awareness among people. It may happen that people don’t know anything about you. But once your site comes in top ranking, most of the people will visit it gradually they will remember your brand name. It can result in increased sales in long run.

Web Design Agency

Google Search plus and rising influence of social media and customer feedback on internet has already made 2012 beginning eventful as far as online marketing is concerned. Google’s search plus will display results that has been shared with you privately and related matches for the keyword from the web.

As a business owner it is important for you to choose the right Boston Web Design company for designing your website or redesigning your present website. Here are few useful tips which can help you choose the right Web Design agency in Boston.

While selecting a web design company always think of your long term needs. It is always advisable to choose a full service company that offers web design, SEO, SMO, graphic design, content writing and other sales increasing activities. So while selecting a web designing company the first question you should ask is whether the web design company offers complete online services in addition to just web designing.

A business owner should not look at web design in isolation; he or she should choose a web design Boston agency that can help you market your company after site launch. This includes putting in a solid online promotion plan in place, regular updates on social media websites and Facebook page, managing the company’s online reputation and increasing sales leads. One big advantage of giving responsibility of handling all your marketing needs to one company is minimization of your efforts and investment of money.

It is also advisable to ask for the latest portfolio and few real referrals from the web design agencies you are considering. One of the leading Boston Web design agencies is Sales Success Consulting, which specializing in increasing your sales leads in an effective and innovative manner.

Call Sales Success Consulting at 800-539-0685 for Web Design Boston Services in and around Massachusetts.

• Communicate your message: Communication is an integral part of success for any business. With the help of a website, any message can be communicated economically and effectively. Whatever is your message, whether it is commercial, social or personnel a website helps you communicate to your customers at any time 24*7.

• Communicate with your customers: A website helps you make your presence felt among your customers globally, it is an excellent way to provide comprehensive information to your customers about your services or products in a more tranquil and peaceful environment than in a traditional form of an advertisement. Even you can keep in touch with your customers via mailing list, RSS or simply visit your website. Website finishes the limitation of area.

• Facilitate knowledge-building: A website can be outstanding tool to share knowledge and information among the employees. It can be used as a tool to facilitate knowledge building and share important information and new ideas among the employees. It can also be used as forums, where people can exchange their thoughts and can post their queries to get an answer.
• A sales tool outside the office: Your website can act as a sales tool that works 365 days of the year. You can make your customers aware of anything whether it is a press release or introduction of new services and products in the market or going to enter in to an alliance with the leading company. The corporate website of your company makes your clients and customers updated with the latest events in your organization by making them updated with your products and services.

• Reach an international market: If you have decided to enter in to the international market, it will be highly beneficial to launch a websites for that market also. The website can help your cater to the specific needs and expectations of the country or market you want to enter. The regional flavor of the website can help you earn loyalty of the customers because it gives them a feel that company gives them importance by designing a special and different website for them. It will make them feel closer to your company, its services and products.

• Improve Branding: The brand can be defined as an emotional bond between a company, products/services and customers. It is a way to differentiate your products, services and company from its competitors, and infuse loyalty among customers or clients. The content, style, presentation and tools such as Newsletters and press release allow you to separate from the crowd. It helps to make your visitor feel good about the organization its products and build loyalty.

• Expand the work area: Website also helps in expanding the area of work. Especially for small businesses who don’t have that much money to invest on marketing of their business can take help of start up websites designed by Web Design Boston Firms to reach maximum number of customers.

All in One SEO Pack – all in one seo pack plugin automatically optimizes your WordPress blog for Search Engines. You can set META title, META description, META keywords which you want.

Contact Form 7 – Contact Form 7 is the best contact plugin in wordpress. Provides CAPTCHA, Akismet spam filtering.

Share and Follow – Share and Follow is a complete share plugin for all social media networks. Like Facebook, Twitter, Linked In, Digg and many more. You can setup this plugin using Share and Follow video or manual also. Paste your profile social URL’s in “Follow Side/Top/Bottom Tab setup” and also share your posts on mostly social sites.

WP Super Cache – WP Super Cache plugin generates static html files from your dynamic WordPress blog. Download Version 1.0

Google XML Sitemaps – Google XML Sitemap generate XML sitemap for your wordpress blog or website.  It will help in search engines like Google, Bing, Yahoo and Ask.com to better index your blog.

These are the some basic plugins for more go to http://wordpress.org/extend/plugins/

( Note you can not use plugins in free wordpress blogs. )

For more updates or latest news in web world keep in touch with our wordpress Blog

Unique Content: Quality will over rule quantity, update your blog with unique, useful content. Entice the reader.

Niche Marketing: Instead of automated low value blog commenting, look at relevant websites that can place your link.

Web 2.0 Sites: Building links from different web 2.0 sites.  Having a good, structured back link plan will help immensely.

Title Tags: Most Important keywords should be put first while optimizing the website.

Website Headline & Content: Keyword usage in H1 and in the first sentence of the web content will work positive. A Good onsite optimized web design will aid you more than ever before.

Bounce Rate: Google may consider website bounce rate in organic search. Retention of visitor on website is critical, he or she should be encouraged to take further action on website.

Related Keywords: Quantity of related keyword with good ranks. Solid keyword research will be required to ensure you are fishing in the right waters.

Google + : SEO Without Social Media and Google + will be difficult, Google+ and Plus extra are already impacting search results and this will increase in 2012.

Paid searches: This trend is bound to increase in 2012

Mobile search: Mobile search will increase in 2012 at a much faster rate as compared to last year

Real Human website review & ratings by Google: A bad Google rating could result in very low rankings so user experience on the website should be that of a professional website and organization.

Google places & review: This will continue to be prime importance to local search. With all its advantages and disadvantages, it seems Google places is here to stay. Online reputation is going to be really important.