Google Analytics is a free and powerful tool that will help you get the most out of your website. Using the tracking tools provided, you can gather information on several key reporting metrics such as number of visitors, popular landing pages, and how much time the average a user spends on a given page. The real power of these analytics comes not from knowing this information however, but rather how to use the information effectively.
By utilizing web analytics to their fullest potential, you can uncover several ways to market your site and generate a higher conversion rate. This is accomplished by:
Understanding which parts of your website are causing visitors to leave and why
Identifying which landing pages seem to be popular entry points for new customers or clients
Researching keywords that could be used in Google Adwords or PPC marketing campaigns
Tracking behavior flows of your users and finding ways to get them to their destination more efficiently
These are just a few examples of how web analytics can tell the story of your website and provide ways to ensure that improvements are routinely implemented.
Let the experts at Sales Success Consulting help you realize the full potential of your website with Analytics Services today.